Multi-State Legal Expansion

Directed all PPC lead generation for West Coast Trial Lawyers, transforming the program from California-only to a multi-state operation.

Key achievements - Scaled monthly ad budgets from $600K to $1M - Delivered $4,924 CPA in Nevada, increasing total case volume by 10% - Improved ROAS by 200% through Google Ads restructuring for granular county-level targeting - Reduced CPA by 39% across the portfolio - Increased signed case volume by 14%, supporting expansion from 11 to 15 California offices - Supported hiring of 40 employees including 6 attorneys through growth