Directed all PPC lead generation for West Coast Trial Lawyers, transforming the program from California-only to a multi-state operation.
Key achievements
- →Scaled monthly ad budgets from $600K to $1M
- →Delivered $4,924 CPA in Nevada, increasing total case volume by 10%
- →Improved ROAS by 200% through Google Ads restructuring for granular county-level targeting
- →Reduced CPA by 39% across the portfolio
- →Increased signed case volume by 14%, supporting expansion from 11 to 15 California offices
- →Supported hiring of 40 employees including 6 attorneys through growth