FIELD NOTES / WRITING / IDEAS
NOTES.
Long-form thinking on paid media strategy, CRO, ecommerce and legal lead generation. Unfiltered opinions, written for practitioners.
DATE
TITLE
EXCERPT
READ
March 23, 202603/23/2026
Building a Case Value Calculator for Personal Injury Victims
How I designed and built CaseValue.law — a free case value calculator that helps personal injury victims estimate what their case may be worth.
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February 15, 202602/15/2026
Hello World
Welcome to my blog — a space for sharing insights on performance marketing, data-driven strategy, and career growth.
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