FIELD NOTE · MARCH 23, 2026
Building a Case Value Calculator for Personal Injury Victims
BY MAX GOLDBERG / PERFORMANCE MARKETING LEADER
Building a Case Value Calculator for Personal Injury Victims
Most people who've been injured in an accident have no idea what their case might be worth. They're dealing with medical bills, missed work, and insurance adjusters — and the legal system feels opaque. I wanted to build something that could give them a starting point.
The Problem
Personal injury victims often don't know whether hiring an attorney is worth it. They Google "how much is my case worth" and land on pages full of vague ranges and attorney ads. There's no simple tool that takes their specific situation and gives them a number.
The Solution
I built a case value calculator that walks users through a guided questionnaire — covering injury type, severity, medical expenses, lost wages, and other factors — then provides an instant estimated case value range based on industry settlement data.
The goal wasn't to replace legal advice. It was to give people enough information to make an informed decision about whether to pursue their claim.
How It Works
The calculator is a multi-step React application. Users answer 6-8 questions (some conditional based on prior answers), and the calculation engine applies multipliers and benchmarks drawn from published settlement data and industry research.
Key technical decisions:
- React with CRACO for flexibility without ejecting Create React App
- Tailwind CSS for rapid, consistent styling across the calculator flow
- Sanity CMS powering an SEO blog alongside the calculator, targeting long-tail legal queries
- Netlify Forms for the attorney connection CTA — no backend needed
- GTM + GA4 + Microsoft Clarity for tracking calculator completions and identifying drop-off points
Results
The case value calculator is live and serving users. The blog targets long-tail personal injury keywords to drive organic traffic into the calculator funnel.
You can see it in action at CaseValue.law, or check out the full project on my projects page.
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WEB DEVELOPMENT · REACT · CASE STUDY