Hello World
Welcome to my blog. I'm Max Goldberg, a Performance Marketing leader with over 12 years of experience driving measurable growth across Google Ads, Meta Ads, and more.
What to Expect
I'll be sharing insights on:
- Performance Marketing Strategy — lessons learned from managing $40M+ in annual ad spend
- CRO & Experimentation — how to build testing frameworks that actually move the needle
- Career Growth — navigating the path from specialist to leader in digital marketing
- Industry Trends — what's changing in paid media and how to stay ahead
Why Now?
After years of heads-down execution — slashing CPAs, scaling budgets, and building teams — I wanted to create a space to share what I've learned. Whether you're a junior media buyer or a marketing leader, I hope you'll find something useful here.
Stay tuned for more posts coming soon.
FILED UNDER
INTRODUCTION · PERFORMANCE MARKETING