$90K Weekly Revenue Lift

As Functional Head of Paid Media at DotDash Meredith, led the optimization of Google Ads TROAS bid strategies across a massive ecommerce portfolio spanning 80+ media brands and 20 million SKUs.

Key achievements - Increased incremental revenue by $90K per week through TROAS bid strategy optimization - Generated $140K+ per week in total revenue across the portfolio - Improved CPA by 30% while managing a $40M annual paid search budget - Led creative testing that increased conversion rate from 1% to 6% on targeted campaigns - Scaled affiliate revenue by converting high-traffic content pages into paid acquisition landing assets