As Functional Head of Paid Media at DotDash Meredith, led the optimization of Google Ads TROAS bid strategies across a massive ecommerce portfolio spanning 80+ media brands and 20 million SKUs.
Key achievements
- →Increased incremental revenue by $90K per week through TROAS bid strategy optimization
- →Generated $140K+ per week in total revenue across the portfolio
- →Improved CPA by 30% while managing a $40M annual paid search budget
- →Led creative testing that increased conversion rate from 1% to 6% on targeted campaigns
- →Scaled affiliate revenue by converting high-traffic content pages into paid acquisition landing assets