Recruited to execute a rapid performance turnaround for a major personal injury firm managing $4M/month in paid media spend across Google Ads and Meta Ads.
Key achievements
- →Reduced personal injury case CPA from $9,200 to $5,104 (45% reduction)
- →Reduced employment case CPA from $23.3K to $3.6K (85% reduction)
- →Delivered 12:1 ROAS by restructuring employment law campaigns
- →Improved landing page conversion rate by 34% through CRO overhaul
- →Built value-based bidding automation optimizing toward signed cases via offline conversions
- →Launched Microsoft Ads employment campaigns using LinkedIn targeting