Legal Lead Gen Turnaround

Recruited to execute a rapid performance turnaround for a major personal injury firm managing $4M/month in paid media spend across Google Ads and Meta Ads.

Key achievements - Reduced personal injury case CPA from $9,200 to $5,104 (45% reduction) - Reduced employment case CPA from $23.3K to $3.6K (85% reduction) - Delivered 12:1 ROAS by restructuring employment law campaigns - Improved landing page conversion rate by 34% through CRO overhaul - Built value-based bidding automation optimizing toward signed cases via offline conversions - Launched Microsoft Ads employment campaigns using LinkedIn targeting